www.africapoint.com Africa Point Nairobi : Inbound Marketing Team Leader

Name Of the Company : Africa Point
Company Location : Nairobi
Country : Kenya

Inbound Marketing Team Leader :
The role offers significant development potential and includes the following responsibilities:
** Manage and tutor growing team consisting of online community ambassador, blogger, SEO specialist, graphic designer and IT generalist;
** Develop inbound marketing strategy in collaboration with external consultant, senior management and owners as well as travel consultants;
** Lead day-to-day implementation of marketing measures and coach team in implementation;
** Work with sales team and operations managers to achieve sales and marketing alignment;
** Monitor, measure, analyze and improve effectiveness of marketing initiatives.
Minimum Requirements:
** Deep passion for inbound marketing and travel;
** Proven track record of developing and implementing inbound marketing strategies, ideally in the travel industry;
** Several years prior professional experience in SEO, PPC campaigns and email marketing;
** Excellent analytical and research skills, exceptional research ability on the Internet; fluency in analytics tools such as Google Analytics, Moz etc
** Outstanding written and verbal communication skills suitable for audience in target markets;
** Creative, self-motivated, resourceful and thriving in a fast paced environment;
** Good planning, co-ordination and execution skills;
** Graduate Diploma/Bachelor’s Degree in Information Technology, Digital Media, Journalism or Public Relations is desired but exceptions may be given to those with proven experience, passion and track record.

SEO Wizard :
The role offers significant development potential and includes the following responsibilities:
** Develop and implement keyword strategies to increase ranking and traffic;
** Evaluate and alter strategies based on a comprehensive understanding of analytics;
** Practice white-hat, honest, and creative SEO tactics;
** Build and execute link-building strategies and monitor over all link profile to enhance off-page SEO
Minimum Requirements:
** Deep passion for SEO and travel;
** Several years prior professional experience in SEO;
** Outstanding organization and planning skills to work independently on strategies, as well with a team;
** Excellent written and verbal communication skills suitable for audience in target markets;
** Creative, self-motivated, resourceful and thriving in a fast paced environment;
** Graduate Diploma/Bachelor’s Degree in Information Technology or Digital Media is desired but exception may be given to those with proven experience, passion and track record;

How to Apply : Qualified candidates are invited to send their CV and cover letter to careers[at]africapoint.com. Only shortlisted candidates will be contacted. Interviews will be held on an ongoing basis.

http://www.africapoint.com/careers.html

Contact us :
Africa Point
NSSF Complex, Ground Floor
Bishops Road, Milimani
Nairobi, Kenya